Data collection & analysis platform

Collect the insight that traditional data misses

Turn stories, reflections, video, and ongoing stakeholder feedback into structured qualitative intelligence. Understand not just what happened, but why.

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Insights

Trusted by organisations globally

Monash Sustainable Development Institute
World Health Organization
The World Bank
GHD
Minderoo Foundation
DT Global
Primary Health Network
Tetra Tech
SPG
Alinea
The problem

Go Beyond Numbers

Verified human experience is no longer a nice to have. Your numbers show activity. Your funders want the human stories behind them. Folktale helps you discover, gather and understand what is missing.

How it works

Three steps, one reporting cycle

01

Bring what you already have

Bring the evidence you already collect. Nothing new to roll out, no field team retraining.

02

See your gap

Folktale reads your evidence against what your donor is asking for and shows you exactly which claims are unsupported.

03

Fill your gap

Folktale guides you on what you need to gather, how to gather it and who to hear from, so the missing evidence lands in the right place.

Mixed-method collection

Gather stories & qualitative insights

Folktale replaces the fragmented mix of tools organisations use to collect data, make sense of it, and report what matters. From first response to final report, in one place.

Collect

Capture authentic responses at scale across any method: surveys, interviews, video, forms.

Analyse

Surface what matters with AI-powered synthesis across your evidence.

Share

Generate reports and evidence trails your stakeholders trust.

Why teams choose Folktale

Richer insights. Faster. For less.

Richer insights

Authentic voices captured in context, synthesised into evidence you can trust and act on.

Faster synthesis

Turn weeks of manual analysis into hours, so your team moves from listening to deciding.

Lower cost

Replace expensive panels and consultancy cycles with continuous, in-house intelligence.

Go beyond numbers

What are your numbers not telling you?

Find the gaps, then fill them with the human stories behind your work.