Product

The evidence your programs need. In one platform.

Folktale collects community stories and data, synthesises them with AI, and produces reports your decision-makers will trust. From first response to final report, in one place.

A researcher reviewing community survey data on a laptop in a sunlit workspace
Capabilities

Five modules. One workflow.

Campaign Builder

Launch a survey, story, or interview campaign in minutes.

  • Surveys, story prompts, audio interviews
  • Built-in consent management & multilingual support
  • Multi-channel distribution: link, QR, embed
  • Branded participant experience

AI Analysis Engine

Theme, sentiment, and outlier detection across every response.

  • Auto-tagging across qualitative and quantitative data
  • Quote attribution with consent flags
  • Cross-campaign pattern detection
  • Confidence scoring on every insight

Reporting & Export

Produce the report your funder will actually read.

  • Branded PDF and web reports
  • Audit-ready evidence trail
  • CSV, JSON & PowerPoint export
  • Shareable insight links with access control

Data Import

June 2026

Bring in survey data from Qualtrics, Typeform or KoBoToolbox.

  • CSV upload with column mapping
  • Schema reconciliation across campaigns
  • Historical data backfill
  • API ingestion for partner tools

Enterprise & Governance

August 2026

Multi-workspace governance for organisations operating at scale.

  • Multi-workspace governance with usage controls
  • SSO via Okta
  • Choose your AI provider (Anthropic, OpenAI, Microsoft, Gemini)
  • Custom data residency & retention
Principles

How we think about the product.

Community-first by design

Consent isn't a checkbox. Participants control what they share, who sees it, and how it's attributed - across every campaign.

Ethical AI by default

Choose your AI provider from v3.0. We don't train models on community data. Period.

Built for the field, not just the office

Offline collection, multilingual support, and low-bandwidth modes are on the roadmap - because that's where the work happens.

Roadmap

What's coming next.

Each release is framed by the problem it solves - not the features it ships.

  1. v2.0· Now

    The foundation

    Campaign builder, AI analysis, reporting & export. Everything you need to run your first evidence cycle end to end.

  2. v2.4· June 2026

    Bring your existing data

    CSV import with smart column mapping. Reconcile years of legacy survey data into a single evidence base.

  3. v3.0· August 2026

    Built for the enterprise

    Multi-workspace governance, SSO, AI provider selection, and audit-grade data residency controls.

  4. v4.0· December 2026

    From insight to story

    Supercut builder for impact video, automated story curation, donor-facing publication tools.

  5. v5.0· March 2027

    Field-first collection

    Offline mobile capture, low-bandwidth sync, deeper multilingual coverage. The platform meets the work where it happens.

See it for yourself. Start a free campaign today.