Go beyond numbers, in one platform
Folktale finds the gaps in your evidence, guides you to fill them with real human experience, and turns what you hear into reporting your funders trust.
Three steps, one reporting cycle
The same flow you saw on the homepage, with the detail of what happens at each stage.
01 · Discover
See the gap in your evidence
Point Folktale at the evidence you already hold. It reads your surveys, reports and admin data against what your funder is asking for and shows exactly which claims are unsupported.
- Gap analysis across every claim in your reporting framework
- Confidence scoring so you know what is proven and what is asserted
- Works with the data you have today: CSV, survey exports, documents
- No new field process to roll out before you get an answer
02 · Fill
Gather the human evidence that is missing
Folktale tells you what to gather, how to gather it and who to hear from, then gives you the campaign to go and do it. Stories, video, audio interviews and surveys in one consent-first flow.
- Recommended methods and sample for each gap
- Surveys, story prompts, video and audio interviews in one campaign
- Consent captured up front and carried through every quote
- Share by link, QR or embed, in multiple languages
03 · Learn and share
Turn what you hear into reporting they trust
AI synthesis reads every response, finds the themes, keeps the quotes attributed, and builds the report. Ask questions of your evidence base and get answers backed by the source.
- Themes, sentiment and outliers surfaced across mixed methods
- Query your evidence in plain language and trace every answer to source
- Branded PDF and web reports with an audit-ready evidence trail
- Export to CSV, JSON and PowerPoint, or share a controlled link
Stories, audio, video and survey data. All in one.
Consent is captured up front, transcripts are generated automatically, and every quote stays attributed to the person who gave it. The methods your community is comfortable with, in the formats your reporting needs.
Permissions granted
Every part of the cycle, in detail.
Gap Analysis
Know what your evidence is missing before your funder tells you.
- Claim-by-claim coverage against your framework
- Unsupported claims flagged with confidence scores
- Re-run each cycle to track coverage over time
- Works from your existing exports and documents
Smart Recommendations
A practical plan for what to gather, how and from whom.
- Method guidance per gap: story, interview, survey or media
- Who to hear from and how many responses you need
- Draft prompts and questions you can edit and send
- Effort estimates so you can prioritise
Mixed Method Collection
Launch a survey, story, or interview campaign in minutes.
- Surveys, story prompts, audio and video interviews
- Built-in consent management and multilingual support
- Multi-channel distribution: link, QR, embed
- Branded participant experience
AI Analysis Engine
Theme, sentiment, and outlier detection across every response.
- Auto-tagging across qualitative and quantitative data
- Quote attribution with consent flags
- Cross-campaign pattern detection
- Confidence scoring on every insight
Reporting & Export
Produce the report your funder will actually read.
- Branded PDF and web reports
- Audit-ready evidence trail
- CSV and JSON exports
- Shareable insight links with access control
Enterprise & Governance
Q2 2027Multi-workspace governance for organisations operating at scale.
- Multi-workspace governance with usage controls
- SSO via Okta
- Choose your AI provider (Anthropic, OpenAI, Microsoft, Gemini)
- Custom data residency and retention
- Bring your own agent - API to your organisation's AI stack
Ask Your Evidence
Q2 2027Query everything you have gathered in plain language.
- Ask a question, get an answer grounded in your own data
- Every answer traced back to the response it came from
- Compare across sites, cohorts and time periods
- Save answers straight into a report section
Native Mobile Apps for Offline Collection
Q1 2027Capture evidence in the field, with or without a connection.
- Native iOS and Android capture apps
- Full offline collection with background sync
- Low-bandwidth media upload
- Multilingual participant experience on device
Richer insights. Faster. For less.
Richer evidence
Authentic voices captured in context, synthesised into proof you can stand behind, not activity counts.
Faster synthesis
Weeks of manual coding become hours, so your team moves from listening to deciding inside one cycle.
Lower cost
Replace panels, transcription services and consultancy cycles with continuous in-house intelligence.
How we think about the product.
Community-first by design
Consent isn't a checkbox. Participants control what they share, who sees it, and how it's attributed - across every campaign.
Ethical AI by default
Choose your AI provider from v3.0. We don't train models on community data. Period.
Built for the field, not just the office
Offline collection, multilingual support, and low-bandwidth modes are on the roadmap - because that's where the work happens.
