You have the data. Not the whole story.
Folktale finds the human insight your reporting is missing, then helps you fill it with real stories, before your next report is due.
Free during early access. No credit card.
Trusted by organisations globally
Finds your gaps. Helps you fill them.
Folktale is the data collection and analysis platform for the evidence numbers cannot give you. It shows you where your reporting is thin on human insight, and gives you a way to close it in the same cycle.
Finds your gaps
Folktale reads the evidence you already have against what your funders and boards are asking for, then shows you exactly which claims have no human evidence behind them.
Helps you fill them
It tells you what to gather, how to gather it and who to hear from, then collects the stories, interviews and video that close the gap.
Turns it into reporting
Themes, quotes and consent travel with every response, so your next report shows the numbers and the human reasons behind them.
Donors demand human insight. You are still reporting numbers.
Stories, reflections and qualitative evidence are now what funders read first. Most teams only discover how thin that side of the story is when the deadline has already arrived. The gap shows up too late.
I have surveys and numbers. I know that is not what convinces a donor anymore.
Every reporting cycle they ask for more evidence of real impact, and I cannot find it fast enough.
I do not find out what is missing from our story until I am already behind on the report.
Evidence that holds up. Before the deadline.
Know what is missing
Stop discovering the hole in your evidence the week the report is due. See it at the start of the cycle.
Collect only what counts
No blanket data drives. Gather the specific human insight that closes the gap you actually have.
Report with confidence
Every quote is traceable to a recorded permission, so what you publish holds up to scrutiny.
Three steps, one reporting cycle
01
Gap analysis
Bring the evidence you already collect. Folktale maps it against what you need to prove and shows you where the human insight is missing.
02
Mixed method collection
Close the gap with the right method for the question: stories, interviews, video, audio or a short survey, gathered in one place with consent captured up front.
03
Synthesis and reporting
Themes and quotes surface automatically and land in a report that pairs your numbers with the reasons behind them.
Sign up for early access to our free Gap Analysis tool
Be first to see what your evidence is missing. We are opening Gap Analysis to a small group of impact and reporting teams.