You know the impact is real. You have seen it in conversations, in feedback, in the moments that never make it into a report. But when it is time to write the appeal, brief the board, or publish something that actually moves people, the right raw material is rarely ready. The stories are there. The evidence exists. Getting it into a format you can use, at the moment you need it, is the hard part.
Folktale gives your organisation one platform to change that.
One platform that mobilises your teams to gather stories in a structured, consistent way. Program teams, field staff, MERL coordinators, and community liaisons all collecting through the same system, with everything landing in one place.
When your teams collect well, communications gets what it needs. The right story, with the right data behind it, ready when the moment calls for it.
Our annual evidence report used to take six weeks. With Folktale, it took four days, and the methodology section was stronger than anything we'd ever shipped.
Naledi Okafor
Director of Impact, Vusi Foundation
6 weeks to 4 days
Annual evidence report turnaround
12,481 responses
Coded in a single afternoon
100% provenance
Every published quote tied to consent
Set up a campaign and mobilise your teams to collect stories from the people they work with every day. Anyone can use it. No technical training. No complicated setup. Just a campaign link that works on any device, in any language, in any format.
Participants share in video, audio, photo, or text, in their own words and their own language. What comes back is authentic, human, and ready to use. The kind of content that stops someone mid-scroll and makes a funder feel the impact rather than just read about it.
And because surveys sit alongside stories in the same campaign, every piece of content comes with the numbers to back it up. Compelling and credible at the same time.
Stories shaped for the people you need to reach.
Show them what their investment looks like in real life. Not just what was delivered, but what it meant to the people who received it.
A clear, evidence-backed picture of impact. The kind that builds confidence and makes the case for continued investment.
Real voices. Shareable, credible, and human without being staged.
Let people see how their story was used. Show them they were heard. Build the trust that makes future participation more likely.
Participants choose the format that reflects how they communicate. That means richer, more authentic responses from more people. Multi-language support is built in. Participants respond in the language they think in, not the language your platform defaults to.
Video. Audio. Photo. Text. Survey.
Every story comes with consent recorded at the point of submission. Upload your own consent forms or use the built-in flow. Every piece of content in your library is cleared and ready to use. No chasing paperwork before you can publish.
Stories are tagged and categorised as they come in, by theme, outcome area, community, and sentiment. Your entire story library becomes searchable and organised. Find exactly what the brief needs without reading through everything or asking anyone.
Sentiment analysis shows you the emotional tone across your library at a glance. Find the hopeful story, the honest story, or the one that speaks to a specific community's experience in seconds.
And the numbers are already there. Every story sits alongside the structured data from the same campaign. When a funder asks for evidence to support what you are sharing, it is right there in the same platform.
Written summary reports: AI-drafted from your tagged data and edited by your team. Ready to send to a funder, adapt for a board paper, or include in a grant acquittal.
Visual dashboards: Quant and qual combined in one live view. Track progress against indicators and share a real-time picture of your program without producing a new document every time something changes.
Folktale becomes your organisation's central story archive. Every campaign, every collection, every voice, all in one place and all searchable. Nothing gets lost. Nothing sits forgotten in a shared drive.
Browse by theme, community, or outcome. See which experiences are shared across many participants and which are specific to a particular group. Build a picture that is representative and holds up to scrutiny.
The best communications is not one powerful voice. It is many voices pointing in the same direction. Folktale helps you find that pattern and shape it into something your audience will remember.
Curate and assemble video highlight reels from tagged story moments. You choose the clips. You shape the narrative. The platform handles the assembly.
A two-minute video of real community voices, ready for a board presentation, a donor update, a social campaign, or an annual report. Without briefing an agency. Without a production budget.
A quote for the newsletter. A video for the website. A photo for the campaign. A data point for the grant acquittal. All sourced from the same place, all consistent, all consented and ready to use. Your communications stays coherent across every channel because it all comes from the same evidence base.
AI drafts content from your tagged stories and quant data. You shape it for your audience, review, and share. A funder report, a board summary, a community update, a media release. All from the same dataset. None of it built from scratch.
What used to take weeks takes days.
Create your first report
Turn campaign data into donor-ready reports in minutes.
AI-Powered Synthesis
Executive summaries, key themes, and framework-aligned narratives.
Drag & Drop Editor
Assemble reports with text, story, and AI synthesis blocks.
Donor Frameworks
Align to DFAT, SDGs, USAID, GIZ, or generic logframes.
Live Sharing & Tracking
Publish live URLs and track engagement at the section level.
1 snapshot per campaign
Unlimited reports
Multi-campaign synthesis
Share reports, dashboards, and story collections via a live link inside Folktale. No exports. No outdated PDFs. Stakeholders always see the most current version. Update the data and the shared view updates with it.
The campaign brief lands Monday. The funder meeting is Thursday. The story you need is already in your Folktale library, tagged, consented, and ready to use. The data to back it up is sitting right alongside it.
You write the copy. Folktale handles the rest.
When the team measuring impact and the team communicating it work from the same evidence, everything gets sharper. The stories carry more weight. The reports land better. And the people who matter most get a picture they can trust.
Folktale is the platform that connects both teams, in one place, from the very first story to the final report.
Start a free campaign today and see how Folktale brings your teams, your evidence, and your communications together.
Real-world examples of how communications teams are turning a tagged story library into campaigns, reports, and content their audiences trust.
Health · East Africa
3 days to 3 hours
From campaign brief to published story
The quote, the photo, the consent, the data point. All in one place. Our campaigns land before the news cycle moves on.
Naledi Okafor, Head of Communications
Education · Southern Africa
1 library, 12 channels
Newsletter, social, funder, board, media
Our newsletter, our annual report, and our donor updates all pull from the same tagged library. Nothing contradicts. Nothing goes missing.
Tendai Moyo, Communications Lead
Governance · West Africa
100% consented
Every published quote tied to a signed release
Legal stopped flagging our campaigns. Every story we publish has a clear consent trail behind it.
Aïcha Diallo, Director of Communications
Climate resilience · South Asia
5 years of stories
Searchable in one afternoon
We can finally pull last year's story for this year's campaign without digging through shared drives for a week.
Priya Raman, Content Lead
Maternal health · Latin America
9 country teams
Publishing from one shared story library
Our nine country teams now pull from the same tagged library. Our global campaigns finally feel coherent.
Lucía Fernández, Global Communications Director
Start a free campaign today, or talk to an evaluator on our team about how Folktale fits your results framework.
