Your evidence is only as powerfulas the story it tells.
Behind every percentage is a person. Behind every indicator is a lived experience.
The numbers and the stories both matter. But keeping them in separate systems costs you time, budget, and the clarity your stakeholders are asking for.
Folktale brings them together. One platform. Built for the way you already work.
You know the feeling:
- Your data shows what happened. It cannot explain why. And stakeholders are starting to ask.
- Your qualitative insights are rich and real. But they take too long to collect, too long to analyse, and too long to turn into something shareable.
- You are managing two separate workflows, hoping they tell the same story. They rarely do.
- By the time the report is written, the program has moved on. The learning arrives too late to change anything.
Community Health Impact Stories
DemoActiveUnderstanding the impact of our community health programs on local residents
Total Responses
247
↗ +12% from last week
Completion Rate
78%
Avg. Time Spent
4m 32s
Per response
Folktale fixes this.
- Collect stories + surveys together
- Analyse what matters
- Get to a report faster than you thought possible
The outcomes that matter for your work.
One evidence base, not many.
Quant and qual live in the same platform, collected from the same people at the same time. No more stitching together spreadsheets, transcripts, and story files to build a coherent picture.
Rigorous analysis, delivered faster.
AI-assisted coding against your framework cuts analysis from weeks to days. Every tag is human-reviewed and logged. The methodology stays defensible. The timeline becomes workable.
Reports that get read and acted on.
Evidence is only useful if it reaches decision-makers while there is still time to act. Folktale produces clear, honest reports that connect findings to recommendations your stakeholders trust.
Integrate your data. Understand your impact. Prove your outcomes.
Designed for researchers. Built for the people they work with.
You set up the campaign. The questions, the parameters, the consent, the privacy settings. Then you choose how to collect.
Send participants a link and let them share in their own time and their own way. Or bring the campaign into the room and use the same link to collect from a whole group in one session. A community meeting, a workshop, a field visit. One link, many contributors, everything in one place.
- Self-directed: Share the link. Let participants come to you. No researcher in the room. No training required. Participants open the campaign on their own device, in their own time, and share in whatever format feels natural.
- Researcher-facilitated: Use the link to collect from many in one session. Bring Folktale into a community meeting, workshop, or field visit. One link, many contributors, all responses in one place without any extra setup.
"The communities you work with are already telling stories. Folktale gives them a way to share those stories with you. On their terms, in their language, on their phone."
Any format. Any language. Any device.
Participants choose the format that reflects how they communicate. That means richer, more authentic responses from more people. Multi-language support is built in. Participants respond in the language they think in, not the language your platform defaults to.
Video. Audio. Photo. Text. Survey.
One platform. Quant and qual, together.
Run surveys and collect stories in the same campaign. Ratings, scales, and structured questions sit alongside open video, audio, and photo prompts. Your numbers and your narratives come from the same person at the same time. No separate survey tool. No double-handling. No trying to match responses across two systems.
Collect publicly or privately.
Choose the access model that matches the sensitivity of your program.
- Public campaigns
- Open to anyone with the link. Good for community-wide collection, public advocacy, or stories you want to share broadly.
- Private campaigns
- Invite-only access. Right for sensitive programs, closed cohorts, or data with strict governance requirements.
Consent that works the way your program requires.
Upload your own consent forms or use Folktale's built-in consent flow. Consent is collected and recorded at the point of submission. Tied to each response, stored securely, and ready for audit. No separate paperwork. No chasing signatures.
Ongoing, not once-off.
Keep collection open throughout your entire program. Not just at baseline and endline. Folktale lets you build a tapestry of insights over time, capturing the shifts, turning points, and lived moments that a snapshot survey will always miss.
Stop spending weeks on what should take days.
Qualitative analysis has always been the bottleneck. The data is rich, the insights are real. But processing it manually takes weeks your program does not have.
Folktale cuts that cycle significantly. You set the framework. Your theory of change, your outcome areas, your indicators. Folktale's AI assists the tagging, categorisation, and pattern detection across your entire story library. The rigour stays yours. The heavy lifting does not.
Workspace Tag Frequency
- Healthcare access
- Staff quality
- Community trust
- Transport barriers
- Mental health
- Cost concerns
Category Distribution
- Access112
- Quality87
- Trust67
- Affordability52
- Outcomes48
What the platform does for you.
Folktale handles the heavy lifting so your team can focus on the insight, not the assembly.
Transcription
Every video and audio story is automatically transcribed. Searchable, readable, and ready to analyse without anyone spending hours typing up responses.
Translation
Stories collected in any language are translated automatically. Your entire dataset becomes readable across your team regardless of where the stories came from.
Sentiment analysis
Understand the emotional tone across your story library. See where participants feel positive, uncertain, frustrated, or hopeful and track how that shifts over time.
Side-by-side view
See quant scores and qual stories from the same participant in the same view. A low satisfaction rating sitting next to a powerful video story tells you something no single data point ever could.
Rigour stays yours. The heavy lifting does not.
Your framework. AI-assisted analysis.
Set up your coding framework, map it to your logframe or theory of change, and let the AI work through your stories against it. What would take days of manual coding happens in a fraction of the time. You stay in control of what gets tagged, how, and why.
Filter, compare, and go deeper.
Slice your data by community, cohort, gender, geography, time period, or any tag you have applied. See where experiences align across groups and where they diverge. The analysis that used to require a specialist and a spreadsheet is now a few clicks inside your dashboard.
What the numbers tell you. What the stories explain.
Numbers show you what happened. How many, how much, how often, whether things improved. Stories tell you why it happened, who it helped and who it missed, what changed that you did not expect, and what your indicators were never designed to capture. Both now live in the same platform. Collected from the same people, analysed against the same framework, ready to tell the same story.
Find what you did not know to look for.
The most important findings are often the ones you did not plan for. Folktale surfaces emerging themes and unexpected patterns across your full story library. Catch them early, while there is still time to respond.
From many voices to one clear, honest picture.
Folktale gives you a combined view of your quant and qual findings in one place. Ratings and scores sit alongside the stories that explain them. Trends in your structured data are visible next to the themes emerging from your story library.
Instead of writing up numbers in one document and stories in another and then trying to make them speak to each other, you are working from a single integrated picture from the start.
Quant vs Qual Insights
Access & Satisfaction Align
ComplementsCost Perception Gap
ContradictsTrust Drivers Uncovered
Supplements
Build your supercut. Let the stories speak.
Folktale gives researchers the tools to curate and assemble video supercuts from tagged story moments. You choose what goes in. You shape the narrative. The platform handles the assembly.
A two-minute video of community voices can land harder in a board meeting than a 40-page evaluation report. Built from the same dataset as your written findings, not produced separately by a video team months later.
Faster synthesis. Still rigorous.
The synthesis cycle that used to take months can happen in days. Not because corners are being cut. Because the groundwork was laid at the point of collection. When your stories are already tagged, your themes already mapped, and your quant data already sitting alongside your qual, synthesis becomes assembly rather than archaeology.
Your findings are ready when your program still has time to use them.
Reports that get read. Evidence that gets acted on.
Folktale's report generator does the heavy lifting. AI drafts the report from your tagged story data and quant results. You review, edit, and approve. What used to take weeks takes days. What used to require a consultant requires a login.
Create your first report
Turn campaign data into donor-ready reports in minutes.
AI-Powered Synthesis
Executive summaries, key themes, and framework-aligned narratives.
Drag & Drop Editor
Assemble reports with text, story, and AI synthesis blocks.
Donor Frameworks
Align to DFAT, SDGs, USAID, GIZ, or generic logframes.
Live Sharing & Tracking
Publish live URLs and track engagement at the section level.
1 snapshot per campaign
Unlimited reports
Multi-campaign synthesis
One dataset. Every format your audience needs.
Written summary reports: AI-drafted from your tagged data and edited by your team. Ready to send to a funder, adapt for a board paper, or include in a grant acquittal.
Visual dashboards: Quant and qual combined in one live view. Track progress against indicators and share a real-time picture of your program without producing a new document every time something changes.
Video supercuts: Evidence that people actually want to watch. Built from the same tagged story library as your written findings.
Share with a link. In real time.
Share reports, dashboards, and story collections via a live link inside Folktale. Stakeholders always see the most current version of your evidence. Share with funders as the program runs, not just at the end of cycle. Give leadership a live view instead of a quarterly update.
Built for continuous learning.
Because collection is ongoing and analysis happens as stories come in, your evidence is always current. Findings inform decisions while they are still relevant. Learning loops close in weeks, not years.
Built for MERL and communications, together.
When the team measuring impact and the team communicating it work from the same evidence, everything gets sharper. The reports are more credible. The stories are better evidenced. And the people making decisions get a picture they can trust.
Folktale is the platform that makes that possible.
Ready to see what complete evidence looks like?
Start a free campaign and see how Folktale fits into your workflow. From first story to final report.
The questions evaluators always ask us first.
Run your next evaluation cycle in Folktale.
Start a free campaign today, or talk to an evaluator on our team about how Folktale fits your results framework.